What is E.E.A.T and why it’s an SEO non-negotiable for health professionals

Ready to make your online presence as reliable as Meredith Grey in a medical emergency? Let’s dive into the world of E.E.A.T (Experience, Expertise, Authority, Trust)and why it’s the secret sauce to thriving on Google, especially if your health professional and your website falls into the Y.M.Y.L (Your Money or Your Life) category. 

What is SEO copywriting?

SEO copywriting is creating keyword-optimised website copy that helps Google (and other search engines) understand WFT it is you do, so they know when and why to send users your way.