SEO for Psychologists
Are you a psychologist, counsellor, or therapist wanting a steady stream of new leads for your private practice?
You could spend hours each week showing up on social media (yawn), or you could use our SEO strategies for psychologists to find your ideal clients via Google.
Sick of chasing leads online? It’s time to simplify your digital marketing strategy with SEO!
Hi, I'm Erin
A food-obsessed creative helping health professionals get found online with ease and convert high-paying clients
FAQs about SEO for psychologists
Are you confused about SEO and how to optimise your health website? I’ve got your back. Here are the answers to common questions we hear about SEO from therapists.
SEO, or search engine optimisation, as it sounds, is the process of optimising your website to rank better on search engines like Google, Bing or Yahoo. If you’re a therapist who wants your website to bring in new clients, SEO is a non-negotiable.
Whether you’re a therapist, dietitian or physio, Google uses the same hundred (plus) factors, such as keywords, site speed, schema markup, word density, and backlinks, to decide where to place an advertisement in the SERPs (Search Engine Results Page).
If you’re looking for the best psychologist SEO keywords, it depends on two factors – where you’re located and what specific services you offer. For example, let’s say you’re located in Melbourne, Australia, and you specialise in trauma-informed therapy. The best keyword would be “Trauma-informed psychologist Melbourne.” You’re more likely to rank for these longer-tail keywords compared to “Psychologist Melbourne”, which is much more competitive.
If you’re a psychologist working from a physical location, having a Google My Business (GMB) listing is non-negotiable. You’ll notice that when clients type location-specific keywords into Google, the first result is a map; these are GMB listings or what we call local SEO.
Set and optimise your Google My Business listing to ensure you get found on this map. Here are some handy tips to get the most out of your GMB.
Reviews – The more reviews, the better. Create a system prompting clients to leave a review
Images – The rule of thumb is 3 x 3 x 3 – 3 images of your space, 3 images of your service/product & 3 images of your clients/work
Contact info – Add your number, website, address, and open hours are all accessible
Services – add as many specific services you offer, e.g. EMDR, CBT, DBT etc.
Service areas – add surrounding areas to increase your visibility
About section – add a short bio about you and your business using your keywords
Want to master SEO for therapists?
Download our Pricing Guide to see how we can help you find more ideal clients for your psychology practice
